Case Study

Dispensing Doctor Virtual KAM solution

 

 The Challenge

  • Competitive primary care market in diabetes and prostate cancer markets.

  • nzyme activate identified opportunities in dispensing.

  • Client promotional resources are not aligned to dispensing commercial promotion.

  • Pandemic implications reducing appetite for implementation.

 The Solution

  • Re-design commercial offering and associated Budget Impact Mode.

  • Recruit high-quality remote commercial team (3 x Virtual Dispensing Account Managers).

  • Utilise dispensing expertise and relationships to drive results.

 The Results

  • 71% coverage of target accounts.

  • Market leadership attained in target accounts.

“The nzyme activate team have used their experience and relationships to drive growth for the brand despite the challenging environment in 2020.”

— Head of Internal Medicine