Case Study

Rare Disease Remote Engagement

 

 The Challenge

  • Rare Cancer product with less than 500 potential patients per year across all of the UK.

  • Geographical challenges to cover all key accounts in person.

  • Challenge to cover all potential referral opportunities/accounts with existing 4 KAM team.

  • Limited remote engagement experience in business unit.

 The Solution

  • Provide highly experienced oncology remote KAM resources designed to be embedded into existing client team.

  • Utilise all in-house resource including Veeva CRM and Veeva engage platform.

  • Share remote engagement expertise and help coach others.

 The Results

  • Provided valuable insights and training regarding remote engagement, this became invaluable during the pandemic period.

  • Added significant value to marketing/leadership team whilst delivering in customer facing activity.

  • Individual won award in conjunction with client KAM relating to remote engagement - award and video recognised globally.

“This project was very timely, the SVKAM bought extensive experience not only in oncology but also in remote engagement which became invaluable during a very challenging year. I was so pleased that this contribution was recognised internationally.“

— Oncology Country Head